LATW Multilingual
LATW Multilingual vs GTranslate: Free or Business, which one should run your site?
GTranslate's Free plan is a client-side Google Translate widget: it never gets indexed by search engines, and translations can't be edited. LATW's Free plan already serves real, indexable, editable translated pages - no upgrade required to get found in another language.
At a glance
The handful of differences that actually decide most people's choice. GTranslate pricing shown for annual billing.
Pricing and feature data verified July 2026 against public GTranslate.io pricing and documentation. Plugins and pricing change - if you spot something outdated, let us know.
The real difference: a translation widget vs a real translated page
GTranslate Free swaps text in the visitor's browser after the page has already loaded in the original language - Google never sees a translated version to index. LATW serves the translated HTML directly, so the page a search engine crawls is the same one a visitor reads.
Translated for the visitor, invisible to Google
On Free, GTranslate loads the original page and then rewrites visible text client-side with a JavaScript widget - there is no real translated URL for search engines to crawl and index. That means GTranslate Free can help a visitor read your site, but it cannot help your site rank in another language.
The same translated page for crawlers and visitors
LATW serves the translated content directly, at a real URL, with hreflang, canonical and sitemap entries generated automatically - even in Free. There is no separate client-side step for search engines to miss.
Where LATW Multilingual pulls ahead of GTranslate
Indexable pages from day one
GTranslate Free cannot be indexed by search engines at all - that requires the Business plan. LATW's Free plan serves real, crawlable translated pages with no upgrade.
Edit translations without paying
GTranslate Free is machine-only with no way to correct a translation - editing is a Business-plan feature. LATW lets you fix any translation in the native WordPress editor, on Free.
Real per-language URLs, free
GTranslate Free has no true per-language URL structure for search engines to distinguish. LATW gives every language its own URL with hreflang and sitemap support built in.
Your content stays on your server
GTranslate Business routes your site through a hosted proxy and serves translated pages from its own infrastructure. LATW keeps every translation in your own WordPress database.
Automatic translation at cost, not a flat markup
GTranslate bundles machine translation into a flat monthly fee regardless of your actual usage. LATW's Pro plan bills your own OpenAI key directly, so you pay for what you translate.
A translation inspector GTranslate has no equivalent for
Click any piece of text on your site and LATW tells you exactly which layer produced it - post, term, menu, widget, theme option or plugin string - with a link straight to where to translate it.
Where GTranslate is still the safer pick
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Instant translation into 100+ languages: GTranslate Free can add a working translate widget to a site in minutes, with far more language pairs available out of the box than most plugins bother maintaining - useful for a quick international preview, even without SEO benefits.
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Not limited to WordPress: GTranslate's widget and proxy work on virtually any website or CMS. If you manage translation across multiple platforms beyond WordPress, that reach is a real advantage.
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No word or page-view caps to track: unlike some hosted competitors, GTranslate does not meter translation by word count, so a flat Business subscription covers sites of any size without a quota to monitor.
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Zero server-side setup: because translation and hosting happen on GTranslate's infrastructure on Business, there is nothing to configure on your own server beyond installing the connector.
Full feature comparison
Every capability that typically decides a multilingual plugin choice, side by side.
GTranslate feature data based on publicly available GTranslate.io pricing and documentation as of July 2026. Always confirm current details on the vendor's site before deciding.
Frequently asked questions
Can't find what you're looking for? Reach out to support directly.
Is LATW Multilingual better than GTranslate?+
For SEO and real multilingual growth, yes. GTranslate's Free plan is a client-side widget: pages are translated in the visitor's browser and are never indexed by Google, so they cannot rank. LATW's Free plan serves real, indexable, translated pages from day one.
Can Google index pages translated by GTranslate?+
Not on the Free plan. GTranslate Free runs as a client-side widget that swaps text in the browser after the page loads, so search engines crawling the original HTML never see the translated content. Indexable, SEO-friendly translated URLs are a Business-plan feature. LATW serves real translated HTML on every plan, including Free.
Does GTranslate duplicate posts like WPML or Polylang?+
No. GTranslate does not touch your WordPress database at all - Free translates in the browser and Business translates through a hosted proxy, so your original posts are never duplicated. LATW also avoids duplication, but keeps every translation in your own database rather than on a third party's.
Is LATW Multilingual cheaper than GTranslate?+
Yes, once you need real SEO. GTranslate's Free plan costs nothing but cannot be indexed by search engines, and unlocking indexable, editable translations requires the Business plan at roughly $250/year. LATW's Free plan already includes indexable, editable translated pages with no license.
Can I edit GTranslate's machine translations?+
Not on Free - translations are machine-only and cannot be corrected. Business adds a front-end editor for fixing specific strings. LATW lets you edit every translation directly in the native WordPress editor, on the Free plan already.
Does LATW Multilingual support WooCommerce like GTranslate does?+
Yes, and it is included in the free tier with real, indexable product pages. GTranslate also translates WooCommerce content visually on Free, but those translated product pages are not crawlable by search engines until you upgrade to Business.
See the difference on your own site
Free tier included, no credit card, no license. Get indexable, editable translated pages from day one - not just a widget.
Try LATW Multilingual free